It's the marshmellow effect! This 10-in-1 multitasking primer is infused with smoothing marshmallow root extract. With a soft whipped texture, it dries down totally transparent to work on all skin tones. As for its 10-in-1 benefits, this primer smooths, softens, extends makeup wear for up to 16 hours, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish, and keeps makeup fresh.